Built a cohesive and scalable brand identity system, enabling consistent application across diverse product and communication channels.
Lumberjack
Agency: Brandmark · Client: Ziylan Group · 2012
Art direction and evolution of the brand identity, including logo refinement, visual system development, and comprehensive brand guidelines across print, digital, apparel, and product applications. The iconic leaf symbol was refined and simplified into a more structured and contemporary form, while preserving its original character. A clearer and more consistent red, green, and white color system was established, drawing from the brand’s Italian origins to create greater cohesion and flexibility across all applications.
