Established a scalable packaging system, clearly differentiating the brand at the intersection of dairy and dessert while enabling intuitive flavor navigation across the range.
Danissimo, DANONE
Agency: Brandmark · Client: Danone · 2017
Art direction and development of the brand identity and packaging system for a yogurt-based dessert range, designed to reposition yogurt beyond the dairy category. Developed to position Danissimo as a “next-generation dessert,” shifting yogurt towards a more indulgent and sensorial consumption experience through a carefully constructed visual language. The visual world was built through the precise composition of individually crafted elements, bringing together yogurt textures, ingredients, and serving cues into cohesive and high-impact pack imagery.
