Elevated the perceived quality of a heritage brand’s product line through a more contemporary and engaging visual language, while preserving its core identity.
Meyveli, OTACI
Agency: Brandmark · Client: OTACI · 2017
Art direction, brand logo uplift for the product line, and packaging design for a new fruit-infused hair care range. Developed to rejuvenate a well-established herbal brand and engage a younger audience, introducing a more vibrant and contemporary visual language while preserving the brand’s core values of naturalness and trust.
